I redesigned and developed a modular 25-page Squarespace website system for the CJC over four months
Following a full website audit, I developed a clear content strategy and information architecture to support CJC’s core goals: improving usability, strengthening brand recognition, and increasing participation in trainings, memberships, and newsletter sign-ups.
Instead of designing 25 individual pages, I created a set of reusable page templates and section patterns within Squarespace to ensure consistency and scalability as content grows.
Key layouts, including Home, Policy & Advocacy, Upcoming Trainings, and Membership, were structured to clearly communicate the mission, highlight policy advocacy as a differentiator, and make sign-up actions easy to find and use.
I refined the typography system, ensured WCAG-compliant color contrast for their largely 65+ audience, and extended the brand’s signature pill-shaped motif into a flexible visual language used across components and layouts.
Working within Squarespace’s design constraints, I added custom code to improve accessibility and apply styling enhancements, while keeping motion minimal to support performance and readability.
The result is a modular, accessible website system that supports long-form content, simplifies ongoing updates, and remains visually consistent with CJC’s existing brand identity.
There have since been some changes/updates to the site by the client.
