I redesigned and developed a 25-page SquareSpace site (plus one custom template) for CJC over four months,
Creating a clear content strategy and information architecture after a full website audit. The goal was to improve user experience, brand awareness, and encourage participation in trainings, memberships, and newsletter sign-ups while staying true to the client’s existing brand identity. I refined typography, ensured WCAG-compliant color contrast for their largely 65+ audience, and extended the brand’s signature pill-shape motif for stronger recognition. Key pages—Home, Policy & Advocacy, Upcoming Trainings, and Membership—were structured to communicate the mission, highlight policy advocacy as a differentiator, and make sign-ups effortless. Working within SquareSpace’s design constraints, I added custom code for accessibility and subtle styling, and kept animations minimal for fast loading, resulting in a flexible, accessible site that feels uniquely on brand.
There have since been some changes/updates to the site by the client.
