The Be Green campaign aimed to motivate eco-conscious behavior by reducing carbon footprints through simple, actionable steps. However, many audiences found sustainability overwhelming, feeling unsure of where to begin or how their small actions could make a difference.
A friendly “helping” hand that serves as a playful yet purposeful guide to adopting greener habits. Its organic, hand-drawn feel ties to the campaign’s mission of real, tangible efforts, and its fluid style allows it to be animated, as well as, be put on merch to demonstrate small green actions in an engaging way. Building consistent, actionable reminders into daily life.
Posts featuring the signature hand interacting with green-themed icons, demonstrating small eco-friendly actions like using energy efficient lights or using reusable bags.
This playful, approachable look contrasts with the overly polished designs common in sustainability campaigns, making Be Green more human, relatable, and memorable and amplifying the campaign’s core message of reducing carbon footprints through everyday choices.