Brite Bowl is a bold, organic sorbet brand focused on delivering joy through its vibrant, flavorful products. The challenge was to create a brand identity, packaging, and e-commerce experience that reflects the intensity and excitement of the sorbet.
By adopting a maximalist approach—featuring bright colors, organic typography, layered visuals, and dynamic imagery—the brand identity encapsulates the powerful, natural flavors of Brite bowl.
Brite Bowl’s high-energy, maximalist personality was strategically crafted to make an impact in crowded feeds.
This visually striking design not only sets them apart from the increasingly common minimalistic design of competitors, it also strengthens the brand’s recognisability and ensures a memorable and engaging presence online.