Skincare often competes with cosmetics, leading to cakey textures, reduced longevity, dryness or ineffective skin care.
The brand, born from a passion for both skincare and makeup, crafted a line of high-performance products designed to seamlessly layer with makeup while delivering hydration, nourishment, and protection.
The visuals show the aspiration of a flawless makeup and highlights common challenges like dryness, patchiness, and irritation caused by incompatible products, presenting HADA as the solution.
The typography conveys confidence and innovation, while the minimal colors emphasize the clean, powerful formulas and identity distinct product lines within HADA’s product offerings.
Featuring user-generated content (UGC), makeup artists, and influencers, the platforms demonstrate how HADA integrates effortlessly into diverse skincare and makeup routines.
By highlighting HADA’s transformative results in achieving a flawless finish while actively improving skin, the brand builds trust and community while reinforcing its vision of becoming a go-to for professionals and enthusiasts alike.
This email design example balances clarity with the brand's personality. The layout guides the eye with bold type, using the brand colors to add a visual pop, and confident whitespace. mirroring HADA’s visual identity while making each message feel intentional and engaging.
Mirroring HADA’s visual identity while making each message feel intentional and engaging.